In this age of misinformation, access to verified and relevant information comes at a cost that is out of reach for 99% of organizations, especially if they only need it sporadically.
You may need access to some information for a brief month-long project. Still, the knowledge providers require you to subscribe for a minimum term of 12 months.
Most business problems require a mix of solutions - resources, analysts, and databases, each of which is either difficult to obtain on short notice or at a price that does not justify the return on investment.
The process of accessing knowledge that often provides the most direct response to basic questions about an industry's dynamics is too lengthy and expensive as it's not available on convenient "knowledge repositories" like Google but inside the brains of working humans.
For nuanced answers to complicated problems, organizations need a specialist with a research strategy. The alternative - Google - gives you access to only 0.03% of the world's information while prioritizing ads and other Google services profitable to them.
Our ancestors used cave paintings to pass on information, and today, in the information age, we have the power to store every detail of our lives. Our brains need to understand the past to imagine the future. Stay ahead of the curve by learning how to increase your reading speed from this Brainsfeed report.
IoT, 5G, Big Data. A revolution is underway. The volume of data is practically exploding by the day. We produce data even when our brains are not involved. Content creation robots are slowly gaining traction and by 2025, the “Knowledge Doubling Curve“ will show a doubling of all human knowledge every day.
With an abundance of information available, the winners and losers will be determined by those who are able to better process, filter and analyze the firehose of information.
Common sense and critical thinking are irreplaceable but many tasks can be automated. To filter, source, and organize we need both bots and brains.
To cope with data explosion, information overload, 1 brain is not enough. A collective brain is necessary. We combine creativity, data science, research skills, to organise data and power businesses to navigate safely the information landscape.
