(Profession) > L'intelligence économique, c'est quoi? (2)

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Mardi, 2 février 2010

Il y a quelques jours, je vous donnais 10 définitions de l'intelligence économique, obtenues en demandant à Google "intelligence économique est" (http://tinyurl.com/ykbcnb3). Aujourd'hui, je recommence l'exercice en interrogeant de nouveau Google, mais en anglais "competitive intelligence is". En voici les résultats.

Competitive intelligence is a collective term that has to do with gathering data that can be used to strengthen the market position of a good or service by comparing and contrasting the product with similar goods and services that are currently available (http://tinyurl.com/ybu2ug7)
Competitive Intelligence is defined as the process of obtaining and analyzing competitive information from publicly available sources to help achieve the objectives of the organization... (http://tinyurl.com/y8gbnas)
Competitive intelligence is a systematic and ethical programme for gathering, analysing, and managing any combination of Data, Information, and Knowledge concerning the Business environment in which a company operates that, when acted upon, will confer a significant Competitive advantage or enable sound decisions to be made (http://www.markintell.com/)
competitive intelligence is a supportive strategy function (http://tinyurl.com/yb3psr2)
Competitive Intelligence is the ethical gathering and analysis of competitor and market information from open sources (http://tinyurl.com/y9qxz92)
Competitive intelligence is the analytical process that transforms scatered information about competitors and customers into relevant, accurate and usable strategic knowledge on market evolution, business opportunities and threats (http://tinyurl.com/yahs95r)
Competitive Intelligence Is a Smart next Step for Information Pros (http://tinyurl.com/yab7ej3)
Competitive intelligence is the process of discovering, analyzing and using intelligence from publicly available, non-proprietary information sources for the purpose of becoming more competitive (http://tinyurl.com/ybvyrl5)
competitive intelligence is an activity of increasing importance (http://www.combsinc.com/chapt1.htm)
competitive intelligence is oriented to what keywords your competitors are advertising on (http://tinyurl.com/y93phrf)